Digital Analytics is more than an understanding of a tool. Google Analytics provides you data and reports but does not provide you how to use them effectively. This program teaches you the fundamentals you need to effectively use a tool like Google Analytics, Adobe Analytics, etc., and provide value to your stakeholders. In this course, you'll learn the foundation you need to fully utilize Web and Digital Analytics.
Hours of Learning
Full Lifetime Access
Program for newbies to Digital Analytics
Concept of Metrics and KPIs
Design of Experiments and Campaigns
Quality Assurance Techniques, Setup-Build and Launch in the Environments